reduced design & sean wotherspoon air max 97 sneaker
Commissioned to create digital ancillary assets for campaigns centered around Sean Wotherspoon’s winning Air Max sneaker design from the Revolution AIR voting campaign in early 2017. His creation, the Air Max 1/97 VF SW, features a hybrid design of the Air Max 97 upper in a unique multi-colored corduroy build on top of the iconic tooling of the Air Max 1. Released early in November 2017, Sean actually drove around Los Angeles giving out free pairs of the coveted Air Max 1/97 before the official retail release on Air Max Day 2018.
Sean Wotherspoon's winning Nike design, the Air Max 1/97, was easily one of the most coveted sneaker releases of 2017.
Retail for Wotherspoon's Air Max 1/97 is $160 USD.
reduced design & air max day
We teamed up with our friends over at Nike Sportswear to craft aspects of their global campaign for Air Max Day.
The approach takes cues from modern editorial design and hosts an extensive number of assets - from live-action gif, 3D and typographical design.
