reduced design & ourselves black magazine

case study: branding | identity | photography | print sourcing | print design | web design

“Narratives matter. Positive self-image, family bonds, strong communities, and a sense of security are fundamental to mental health. For black people, each has been not merely undermined but at times outright attacked by the predominant narratives in place since this country’s inception.

Ourselves Black is a biannual, mental health resource magazine for the Black Community, beautifully written and designed to focus on our exploration of our mental selves through a select number of engaging resources, interviews, stories and photography. Birthed from my perspective as an HBCU educated and Ivy League trained psychiatrist, Ourselves Black is a place where we own the narrative and are unapologetic about our goal: to share imagery and tell stories infused with knowledge that promotes Black mental health.”

Executive Editor
Sarah Y. Vinson, M.D.